Advanced trainer for spokesperson training and media interview skills GROW® Model ECI –
English, Mandarin

BSc (Economics) MSc (Marketing & Communications)


A native Beijinger, Linda is a trainer, coach and seasoned marketing and communication professional with more than 19 years training and leadership experience in China. Linda has successfully helped several Fortune 500 companies in China develop their leadership in the areas of communication, crisis management and spokesman training.
Linda started her career in the hotel industry as a PR specialist. She then transitioned to the Marketing and Communication industry where she took senior positions at Edelman Public Relations Worldwide (Senior Account Director), Fleishman Hillard Communication Worldwide (Vice President) ), and advertising agency BBDO. Within these roles she was in charge of leading strategic and creative planning in branding, marketing and PR for multi-national companies in China.
Linda works with leaders to develop their communication and advanced leadership skills. In her work she delivers and designs training and coaching programmes, including conflict resolution, leadership foundations and influencing skilling. Her recent clients include Shell, ExxonMobil, Total, Microsoft, Mercedes Benz, Pfizer and BMW.