David Y.
Associate Certified Coach (ACC), ICF; Marshall Goldsmith Stakeholder Centered Coaching Certification; Certified Facilitator, FranklinCovey and AchieveGlobal
English; Mandarin; Cantonese

MBA, M.Sc. 


David is an experienced facilitator and coach with more than 20 years experience in management consulting, leadership training, and sales and marketing with industry leaders including FranklinCovey, Nielsen, and Shell. David draws from many years of practical and academic, global and industry exposure in sales, marketing, leadership and business experience to bring relevant real world solutions for the development of leadership and sales professionals. 


Before starting his career as an independent consultant and executive coach he worked as a senior consultant for FranklinCovey with Right Management. And before entering consultancy path, David worked in sales, marketing and research professions for Shell and Nielsen in China. Besides his fulltime responsibilities, David also taught marketing management courses for the MBA program in Zhongshan University, Guangzhou as an adjunct lecturer. In 2017 he joined School of Management, State University of New York, Binghamton as an adjunct lecturer and taught leadership and international business subjects. 


At present he works as an independent consultant and executive coach working with MNC and SOE clients to train their executives and management teams on various leadership development areas. He has delivered 400+ workshops with a very impressive evaluation rating in China, Australia, India, Indonesia, Malaysia, etc. He has designed and delivered training programmes with a focus on personal and organisational effectiveness, talent development, change management, and career management. He has helped employees re-examine their career strength and motivation, and translate the findings into meaningful career plans. His solid experience and academic background in management and leadership in diverse industries gives him great credibility when working with sales executives and managers at all levels.  


David holds a Master of Business Administration, University of Florida, Gainesville and a Master (Marine Biology), Chinese Academy of Sciences, China.  He is also a qualified trainer and coach for the following programmes:

  • Associate Certified Coach (ACC), ICF 

  • Marshall Goldsmith Stakeholder Centered Coaching Certification 

  • Certified Facilitator, FranklinCovey and AchieveGlobal