Sales Performance Assessment™

    • Overview
    • Buying Instruments & Books
    • Certification Programme
    • Sample Reports
    • Application Programme
  • Sales Performance Assessment™ (SPA™)

    The SPA™ is based on extensive research which captures the unique blend of behaviours and motivations which shape successful sales professionals. It has a 20 year track record and has proved highly effective in identifying then building the behaviours which boost sales performance.


    Overview of the SPA™

    The SPA™ uses a unique scoring system which cannot be manipulated, so the report presents an objective picture of the potential assets and liabilities of each sales professional. It has been researched and developed over 30 years by Management Research Group® (MRG®). MDS is proud to be part of MRG's worldwide network of expert consulting companies. We are the sole distributor in Greater China and have become the global centre of excellence in using the SPA™ with Chinese sales teams.

    The SPA™ assesses 18 sales behaviours (in 3 areas) and 6 sales drivers:
    Preparation: market awareness, technical, strategic, structure, prospecting, entrepreneurship
    Contacting: communication, outgoing, optimistic, excitement, persuasive, insight
    Implementation: aggressiveness, tactical, empathy, team player, persistence, production
    Drivers: sales focus, management focus, customer focus, materialism, ego rewards, idealism


    Finding the Mindset for Successful Selling

    Finding the Mindset for Successful Selling

  • Buying Instruments & Books


    To view a complete MRG Product Price List, please click on :


    For further details please contact

    Hong Kong enquiries:
    Daniel Lee or Angela Leung on (852) 2817 6807
    ( or


    China enquiries:
    Jackie Zhang on (86 10) 8441 7710

    Taiwan enquiries:
    Vivian Chan or Carlson Leung on (886 2) 7730 3378 ext 8092
    ( or

  • SPA™ Certification Programme
    MDS is the distributor for MRG and delivers the 1 day SPA™ Certification Programme in Greater China. Programmes are offered in English or in Mandarin and delivered in Hong Kong, Beijing and Shanghai.  
    It is also possible to complete the SPA™ Certification Programme by webinar (in English only). Please contact us for details of times and arrangements.
    On successful completion of the SPA™ Certification Programme you will be registered as a certified practitioner of the SPA™ plus the associated instruments for “strategic directions”, “role expectations” and “composite reports”. You will then be able to buy and administer the instruments via MDS.
    This certification programme is ideal for Sales VPs, Sales Performance Managers and Sales Trainers working to improve the performance of sales teams. As a skilled practitioner you will be able to:
    • Assess individual sales people and coach for development
    • Build development plans for sales teams to improve sales effectiveness
    • Hire sales professionals with the skills and abilities needed to grow your business
    Please visit for further information about MRG's full range of products and global services.

    Click here for programme details

  • SPA™ Sample Reports

    The SPA™ questionnaire produces a choice of 6 reports :


    For development of individual sales professionals and teams :


    For evaluating and building sales teams :

  • SPA™ Application Programmes

    Clients usually engage MDS to deliver one of the following programmes using the SPA™ Development Report (or SPA™ Multirater Development Report). Please click the links below which will take you to other locations on the MDS website.


    • Driving Sales Excellence – Using the SPA™

    A 2 day core sales programme for development of sales professionals using the SPA™.


    • Creating the Ideal Sales Profile – Using the SPA™

    A half day core sales programme for developing sales team effectiveness using the SPA™ Strategic Directions™.


    2 review sessions with a coach or trainer delivered over 1 week.


    A minimum 3 month coaching period.